A JICA informa que as inscrições estão abertas para o curso de treinamento no Japão:
“Tourism Marketing and Promotion”
How can we develop a strategic destination marketing and promotion plan for tourism? Discover the core of Japan’s tourism development: government-led planning, DMO (Destination Management Organization) – led multi-stakeholder collaboration, and practical strategies grounded in marketing and promotion.
- Course Number: 202411576J001, 202411266J001
- Course Period: October 29 – December 13, 2025
- Program 1 (Online): October 29 – 30, November 5 – 6, 12 – 13, 2025
- Program 2 (Onsite): November 23 – December 13, 2025
- Course Capacity: 22
- Prazo de inscrição até 20/08/2025 (por e-mail na JICA em Brasília)
- Why this programa?
Tourism industry brings the country in good returns and economic investment, therefore, promoting tourism sector is the significant issue to develop the regional economy and reduce poverty in developing countries. In order to promote the tourism sector effectively and sustainably, it is essential to train human resources who are involved in the planning of tourism marketing and promotion. From this context, Japan International Cooperation Agency (JICA) has been implementing the training and dialogue program for the purpose of tourism promotion since 1990. During this program, participants will obtain the necessary knowledge and skills to promote the tourism sector and develop tourism marketing and promotion plan based on Japanese experience and the current situation. Participants will acquire skills and knowledge to develop a strategic tourism promotion and destination marketing plan.
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Fonte: abajica.org/2025/treinamento-no-japao-jica-tourism-marketing-and-promotion-10/
